Maruti Suzuki Impact Assessment report
Research Methodologies | FGD's
I had the opportunity of leading the Research Team at Social Innovation Studio, where I designed research protocols, surveys, interviews, and focus group discussions (FGDs) for Maruti's Impact Assessment Report on their CSR projects for 2023-2024.
The published report is available here: Click
Experiential Design
User Research | Human-Centered Design
I delved deeply into the topic of child sexual abuse and collaborated with NIMHANS to create an art installation. This interactive experience allowed the audience to feel the emotions of a CSA survivor through metaphors that conveyed the intensity of those suppressed feelings.
To go through the research and ideation, click here.
Amazon
Unread
UI/UX Design
I am a firm believer in the transformative power of small adjustments on a user's journey. It's essential to consider the mental model of the user to minimize friction and enhance efficiency. For me, the process of creating and exploring is vital in UI/UX design as it ensures that the user's perspective is prioritized before finalizing the design.
Creations:
Amazon App Redesign
Newsletter App: Unread
Wireframing & Prototyping | User-Centered Design
Fostering Mental Wellness in Children
Service Design | Data Analysis
This project aimed to improve mental health outcomes for children in India by addressing gaps in accessibility and communication.
Using comprehensive research methods such as stakeholder interviews, field observations, and policy analysis, the project uncovered key challenges and developed actionable solutions to create a more inclusive and effective system focused on reducing stress among children.
To review the service designed, click here.
IRelaunch Video
Video Editing | Social Media Post
The video aimed to raise awareness about IRelaunch and its efforts to empower women daily, all within a concise 25-second format. It was specifically created for a LinkedIn post.
Rebranding Strategy
Video Editing | Social Media Post
Koshy’s is one of Bangalore’s most iconic restaurants, yet its recognition largely remains within the local community. After conducting extensive research and engaging in conversations with Koshy’s regular patrons, our team embarked on a rebranding journey to preserve its essence while elevating its appeal. By leveraging posters, banners, and social media, we worked to enhance the restaurant’s profile and expand its awareness to a broader audience.
Click here to learn more about our project.
Oreo
Tea Packaging
Packaging Design
Visual Design | Branding
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To delve into the visual landscape, I designed packaging for Oreo, introducing two uniquely Indian flavors tailored specifically for the Indian audience. - Click here
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Another packaging project involved conceptualizing a premium tea brand inspired by the essence of Ooty, crafting designs to appeal to an upscale audience. - Click here
About
I create and develop cutting-edge systems and services that are efficient, effective, and user-friendly. Additionally, with my communication skills, I am able to collaborate effectively with clients, stakeholders, and cross-functional teams. I am confident that my unique combination of technical expertise, creative vision, and project management skills would make a valuable contribution to an organization.
Areas of interest
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Research
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Data Analysis
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User Experience Design
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Management & Coordination